Ways to Boost Leads and Optimize Marketing in 2022

Person holding up smart phone: Optimize Marketing: Strategies for Success

Have you been searching for ways to generate more leads and gain traction in the digital marketplace? Tired of throwing your hard-earned dollars away by investing in underperforming advertising tactics? Need to give your business a boost but not sure where to start?

If these sound familiar, then this guide is for you. Below, the business brokers at Sunbelt have outlined 5 proven ways to generate more leads and optimize your marketing efforts.

These strategies can help you grow and can also drive up the value of your company if your ultimate goal involves selling your business for top dollar, but more on that a bit later.

For now, let’s dive into our list of tips and tricks. To expand your digital presence, we recommend that you:

1. Reward Customers by Paying for Referrals

Word-of-mouth referrals can have a huge influence on consumer purchasing decisions. The average consumer considers recommendations from friends or family far more trustworthy than paid advertisements.

If you receive little to no organic referrals, consider paying for them. For instance, you can offer existing customers a gift card or discount on their next service if someone they refer purchases your products or services.

2. Leverage Google My Business

Google My Business or GMB is a free (for now) way to manage your company’s online presence on all Google properties, including Maps and Chrome.

By creating and verifying your GMB account, you can upload photos, ensure that your listed address and phone number are correct, and provide general information about the services you provide.

Using GMB, you can make it easier for prospective clients to locate your business online. The strength of your company’s online presence can help boost cash flow, which will lead to a higher business valuation.

3. Get Active on Social Media

Social media has evolved into a powerful digital marketing tool that can influence every touchpoint along the consumer journey. According to Forbes, virtually every business owner should be leveraging social media marketing to connect with their target audience.

If you are seeking an affordable and effective way to grow your online presence, social platforms like Facebook and Instagram are great places to start.

4. Network with Other Businesses

One of the best ways to grow a local business is to network with other entrepreneurs. Ideally, you want to forge relationships with companies that offer services related to those you provide.

For instance, if you provide residential plumbing services, partnering with HVAC technicians or general contractors can help expand your reach. When providing services to a client, you can refer them to your associates and vice versa.

5. Lobby for Reviews

Positive business reviews on sites such as Google and Yelp can help your website rank higher on major search engines. In addition, accumulating plenty of reviews will also strengthen your brand image.

Therefore, it is important that you are actively lobbying for reviews when interacting with customers. Every time you conclude a service call or make a sale, politely encourage your customers to leave you a review and some feedback.

If you enjoyed this article and would like to read additional content from our team of experienced business brokers, check out this piece that highlights the top obstacles facing businesses in 2022. You can also contact the Sunbelt team directly if you are interested in selling your business or buying an established company.