Meet Our Team

Sunbelt Network Naples, Fort Myers & Sarasota Team

The Naples, Fort Myers & Sarasota Sunbelt Team of Brokers has decades of combined business experience. Selling your business or buying a new one is easier when using a professional. Sunbelt’s Small Business Brokers will do all the footwork so you can save your time for more important matters. They will evaluate businesses and keep you on track. Give our team a call today to get started with selling your business or purchasing one.

Joe Alter


Managing Broker | Sunbelt Owner

Joe has over 20 years of experience owning and running a variety of family and investor-owned businesses prior to his M&A work. Beginning in 1995, Joe launched (dba Smooth Fitness) as the world’s first online Fitness Equipment eCommerce store specializing in treadmills and elliptical machines. As CEO, Joe grew the company to $32MM in revenue as the company climbed the Inc.® 5000 and Internet Retailer® 500 lists. In 2006 the company was recapitalized and sold to Private Equity in a complex M&A transaction.

For the past ten years, Joe has been consulting with entrepreneurs about Omni-Channel marketing and exit strategies. Joe has spoken at national conventions like the Internet Retailer Conference, and he is available as a guest speaker.

Today, Joe is the Owner of Sunbelt Business Brokers of Naples and Ft. Myers. He handles a wide variety of industries with an acute specialty in technology, manufacturing, B2B services, franchise resales, and trade-related contracting businesses.  Joe is the Owner of Sunbelt Business Brokers of Naples and Fort Myers and Joe’s team executes deals all over the state of Florida and beyond.



Business Broker | Commercial Realtor

Greg is originally from Overland Park, KS, and came to SWFL with his wife in 2010. Greg came to Sunbelt after a highly successful career in the automotive industry. Greg has a diverse background and wealth of knowledge ranging from education to main street businesses. He is actively involved in the Naples community as Treasurer for the Naples Pelican Bay Rotary Club and founder of Autoberfest, the club's largest fundraiser. He also has a passion for animal rescue and working with shelters here and in his hometown. Contact Greg to find out how a business broker can assist you with achieving your dreams.

Jason Brooks Business Broker


Business Broker | Commercial Realtor

Jason has achieved tremendous success in sales and has extensive business knowledge ranging from real estate, e-commerce, brick & mortar, and more. As a former CEO and business owner, Jason understands the hard work it takes to get to each level of success within the business. He believes achieving success works best under the Know, Like, and Trust mentality. Jason is also actively involved with Business Networking in Naples, Ft. Myers, and Cape Coral. He is a member of WIN (Warm Introduction Networks) which is a veteran-owned small business networking group that donates all proceeds to Veteran organizations. Jason also actively attends networking events. His biggest passions are his 2 children, team sports, golf, and networking in the community.

John Kadow Business Broker


Business Broker | Commercial Realtor

John has an outstanding track record in growing e-commerce businesses, having built his first multi-million dollar business from only a $200 investment. With specialties in marketing and business profiling, he is able to skillfully strategize for success. He believes in having a plan for every possible outcome to always stay three steps ahead, and he has always vowed by the Socratic approach in problem-solving.

John is deeply driven by achieving success for himself and those around him. He loves his work and thrives in the ever-changing environment, working alongside Joe Alter and his incredible team at Sunbelt Business Brokers of Naples, Fort Myers, and Sarasota.

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