Meet Our Team

Sunbelt Network Naples, Fort Myers & Sarasota Team

The Naples, Fort Myers & Sarasota Sunbelt Team of Brokers has decades of combined business experience. Selling your business or buying a new one is easier when using a professional. Sunbelt’s Small Business Brokers will do all the footwork so you can save your time for more important matters. They will evaluate businesses and keep you on track. Give our team a call today to get started with selling your business or purchasing one.

Joe Alter


Managing Broker | Sunbelt Owner

Joe has over 20 years of experience owning and running a variety of family and investor-owned businesses prior to his M&A work. Beginning in 1995, Joe launched (dba Smooth Fitness) as the world’s first online Fitness Equipment eCommerce store specializing in treadmills and elliptical machines. As CEO, Joe grew the company to $32MM in revenue as the company climbed the Inc.® 5000 and Internet Retailer® 500 lists. In 2006 the company was recapitalized and sold to Private Equity in a complex M&A transaction.

For the past ten years, Joe has been consulting with entrepreneurs about Omni-Channel marketing and exit strategies. Joe has spoken at national conventions like the Internet Retailer Conference, and he is available as a guest speaker.

Today, Joe is the Owner of Sunbelt Business Brokers of Naples and Ft. Myers. He handles a wide variety of industries with an acute specialty in technology, manufacturing, B2B services, franchise resales, and trade-related contracting businesses. Joe is the Owner of Sunbelt Naples, Sunbelt Fort Myers and Sunbelt Sarasota and Joe’s team executes deals all over the state of Florida and beyond.



Business Broker | Commercial Realtor

Greg is originally from Overland Park, KS, and came to SWFL with his wife in 2010. Greg came to Sunbelt after a highly successful career in the automotive industry. Greg has a diverse background and wealth of knowledge ranging from education to main street businesses. He is actively involved in the Naples community as Treasurer for the Naples Pelican Bay Rotary Club and founder of Autoberfest, the club's largest fundraiser. He also has a passion for animal rescue and working with shelters here and in his hometown. Contact Greg to find out how a business broker can assist you with achieving your dreams.

Jason Brooks Business Broker


Business Broker | Commercial Realtor

Jason has achieved tremendous success in sales and has extensive business knowledge ranging from real estate, e-commerce, brick & mortar, and more. As a former CEO and business owner, Jason understands the hard work it takes to get to each level of success within the business. He believes achieving success works best under the Know, Like, and Trust mentality. Jason is also actively involved with Business Networking in Naples, Ft. Myers, and Cape Coral. He is a member of WIN (Warm Introduction Networks) which is a veteran-owned small business networking group that donates all proceeds to Veteran organizations. Jason also actively attends networking events. His biggest passions are his 2 children, team sports, golf, and networking in the community.

Paul Bellacqua


Business Broker • Commercial Sales Associate

Paul has over 40 years of experience in business that includes the start-up, acquisition, and sale of a variety of his own main street businesses, and as a sales executive for corporate and franchise retailers.  He applies his extensive knowledge of the business purchase and sale process, and an understanding of both the sellers' and buyers' needs to work on every deal.   Of all his accomplishments, he values most the relationships that he has developed as a coach and mentor to other entrepreneurs and the reward of helping them to achieve their goals.

Florida business broker Frank Campoamor


Business Broker • General Counsel

Frank Campoamor has an extensive background in business transactions, including over 20 years as business law and real estate attorney with hundreds of business closings and commercial real estate closings and his passion for business deals continues today as a business broker. His experience provides a broad and detailed knowledge of the business brokerage process, including the business financial analysis, the listing process, buyer inquiries, negotiating the deal points, the contracts used, the SBA loan process, due diligence, coordinating the closing, the closing documents used, and otherwise being able to facilitate a broad range of business and real estate deals. Throughout his career, Frank has assisted a wide range of business interests, including business owners, entrepreneurs, lenders, borrowers, commercial landlords and tenants, investors, franchisees, business brokers, sellers, and buyers. Frank is also General Counsel to the three Southwest Florida Sunbelt offices: Sunbelt Naples, Sunbelt Ft. Myers, and Sunbelt Sarasota. Frank takes a pragmatic and big picture approach when working on business deals and looks forward to having the opportunity to assist you in reaching your goals.



Certified Business Broker

Edward is a Certified Business Broker serving the Southwest Florida marketplace. In this role, Edward assists in the purchase or sale of mid-market & main street businesses. He takes on a variety of tasks to enable his customers to achieve their acquisition or disposition objectives across various industry verticals. Edward has extensive corporate industry expertise spanning over 30 years from multiple executive roles at a global Fortune 500 organization. He has served on numerous boards providing much-needed business insight and leadership to the respective management teams.

Edward has consulted an extensive range of foreign and domestic companies, from large to small, entrepreneurs, private equity and venture capital funds, institutional and private investors, and financial institutions. He has detailed working knowledge and experience with companies in an extensive range of industries from construction, consumer products, e-commerce, financial services, food and beverage, franchising, gaming, healthcare, hospitality, international trade, medical equipment, manufacturing, real estate, restaurants, retail, services providers, software, technology, telecommunications, transportation, and various other mid-market & main street businesses.

Before joining Sunbelt, Edward had global responsibility at a Fortune 500 company leading Sales, Operations, and Outsourcing across one hundred and twenty-eight countries. Edward is an IBBA member (International Business Brokers Association), BBF member (Business Brokers of Florida), and Certified Main Street Business Broker (CMSBB) and focuses on disposition & exit planning strategies for business owners.

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