Stage One of the Sunbelt Selling Process: Meet to Go Over Appraisal & Valuation

Group of people having a meeting: Appraisal & Valuation: Expert Insights & Services

The first step to selling your business with Sunbelt Business Brokers of Naples is to thoroughly think through your decision. Selling a business is no small feat, and your Sunbelt broker wants you to be certain you’re ready to move forward. Once you’ve decided to put your business on the market, your broker will move full speed through our 5-stage process.

Selling your business is a complex process, but with decades of combined experience, Sunbelt Business Brokers of Naples will make it as smooth and easy as possible. Your broker will tell you all you need to know about selling, from stage one to five. The first stage of the Sunbelt selling process is focused on finding your Most Probable Selling Price, and is detailed below.

We’ll dig deep into your business to determine your Most Probable Selling Price

Your MPSP is determined during our initial meeting with you, in which you’ll tell your Sunbelt broker about yourself, your business and your plans for the sale proceeds. Everything you share—financials, tax returns, and proformas—will inform how your broker will approach the terms of sale and help them attain the best outcome.

By the end of this meeting, your broker will present you with the MPSP of your business. We factor in your finances, operations, inventory, assets and liabilities, company history, staff, and anything else that can impact your value. The final price will reflect how much money you’ll likely walk away with after paying Sunbelt’s commission and we can give you a rough idea about what your tax liability would look like. Your broker starts off with this number to be transparent about expectations so you can proceed on the same page.

Sunbelt Brokers put your business finances through rigorous data analysis

Your broker will use comparable statistics and industry research to produce a detailed report containing powerful insights into your business’ value. After evaluating the report and agreeing with your MPSP, your Sunbelt broker will be ready to start. Your final act at this stage is to sign the Marketing Agreement, along with all other business owners. The agreement states the terms and conditions of your relationship with Sunbelt Business Brokers, disclosures, and confidentiality.


Appraisal & Valuation are critical components in determining the worth of a business. These processes involve assessing various factors such as assets, liabilities, and market conditions. Whether for selling a business or securing financing, accurate appraisal & valuation ensure informed decision-making. With professional expertise, navigating the complexities of Appraisal & Valuation becomes more manageable.


Sunbelt Business Brokers sells more business than anyone else in the world. We offer custom deal structures, dedicated financial advisors, and compelling marketing assets that get our customers the best price for their business. Contact Sunbelt Business Brokers of Naples for a free valuation & consultation.