The Sunbelt Selling Process: 5 Stages to Selling Your Business

Group of people discussing selling a business: Stages to Selling Your Business: Expert Guidance & Tips

Selling your business is a major decision with many moving parts. Deciding to put your business on the market is complex enough with emotional and financial considerations, but the process to market your business and find qualified buyers can be even more complicated.


Fortunately, when you work with Sunbelt Business Brokers of Naples, you can relax as you’re expertly moved through a 5-stage selling process.

Stage One: Go Over Your Business Valuation

You’ll meet with a Sunbelt broker to learn about our selling process in detail and ask any questions. Your broker will make certain you’re informed and ready to sell your business during a candid discussion in which you’ll talk about yourself and your business.

Your Most Probable Selling Price will be calculated from a thorough analysis of your business data and is conducted in complete confidentiality. Your broker will also account for financial recasting, which is the “hidden” value of your business that might not be reflected in your financial documents.

Stage Two: Market Preparation

Sunbelt uses two two key documents to prepare your business for marketing: 

  1. Blind Profile: An overview of your business that provides prospective buyers with enough information to determine their interest while keeping your business identity confidential
  2. Confidential Business Review: A detailed overview of your business that is only available to pre-screened and qualified buyers who have signed non-disclosure agreements.

Stage Three: Marketing

We allocate many resources to marketing your business across a wide range of mediums, which is why we’re very selective about the listing we take. 

Several mediums include:

  • Internal buyer lists
  • Sunbelt Network contacts
  • Targeted searches
  • Solicitations
  • Web advertising / Digital Marketing (we market on over 200 Business for Sale portals)

When a buyer shows interest, your Sunbelt broker will pre-screen them to see if they’re qualified to make an offer. This pre-screening includes a personal meeting with the buyer to verify financial documents and having them pre-approved by one of Sunbelt’s lenders. We do all this while maintaining identity confidentiality.

Stage Four: Negotiation & Due Diligence

Perhaps the most challenging part of the selling process, the negotiation stage is when your Sunbelt broker will maintain an ongoing relationship between you and your buyer to find a win-win outcome. Your broker will keep you notified of changes and smooth out misunderstandings before they can significantly affect your offer’s viability.

Stage Five: Closing

Once a deal is accepted, your Sunbelt broker will take care of the final details to ensure a smooth and timely closing.

Sunbelt Business Brokers sells more business than anyone else in the world. We offer custom deal structures, dedicated financial advisors, and compelling marketing assets that get our customers the best price for their business. Contact Sunbelt Business Brokers of Naples for a free valuation & consultation.