Joe Alter

Joe is the Managing Broker of four Sunbelt Business Brokers locations: Naples, Ft. Myers, Sarasota, and Miami. He handles a wide variety of industries with an acute specialty in technology, pet industry, manufacturing, B2B services, franchise resales, and trade-related contracting businesses. Joe has a talented team of 10 dealmakers executing deals all over the state of Florida and beyond.

As a Business Broker, Joe has won many awards. He is currently in the top 1% of all Brokers Nationally as ranked by the International Business Brokers Association (IBBA).

Joe has over 20 years of experience owning and running a variety of family and investor-owned businesses prior to his M&A work. Beginning in 1995, Joe launched Internetfitness.com (dba Smooth Fitness) as the world’s first online Fitness Equipment eCommerce store specializing in treadmills and elliptical machines. As CEO, Joe grew the company to $32MM in revenue as the company climbed the Inc.® 5000 and Internet Retailer® 500 lists. In 2006 the company was recapitalized and sold to Private Equity in a complex M&A transaction.