Marketing to Buyers

What’s special about your business? Why would someone else want to buy your company? You may think you already know the answers to these questions. But if you’re planning on selling your business, you should understand what unique market research is and how it can help you find the right buyer. You have competitors, and…

Even people outside the business sphere have heard about buyer’s and seller’s markets. But in a continually fluctuating business landscape, how do you know what kind of market it is at any given moment? Here’s how to find out. Look Inward, Not Outward Outside factors certainly carry some weight when it comes to determining whether…

Business investors are notably meticulous. With several opportunities within their reach, they must be assured that a business for sale is worth the price. That evaluation starts — and sometimes ends — with the prospective seller’s first presentation. When selling your business, you need to convince buyers that it’s a sound investment with enormous potential…

The COVID-19 pandemic seemed to bring much of the business world to a tense and uncertain halt. Business owners and would-be buyers alike watched as the emergency dragged on, uncertain of whether the microcosm of Florida business would bounce back. Fortunately, it did, and there’s never been a better time to be involved in Florida’s…

You have started the process of selling your business. One of the most important steps of the entire process involves anticipating the questions asked by buyers that range from a small group of investors to one of the most experienced business brokers in the area. Here are a few of the common questions that represent…