Working with a Business Broker to Sell Your Business

Selling a business is a complex process. A business broker like Sunbelt of Florida can alleviate the anxiety of such an important decision.

Sunbelt sells more businesses than any other broker in the world and has the proprietary processes, resources, and technology to successfully sell your business. When you work with us, you’ll get what your business is worth with the least possible disruption, headaches, and risk.

Discover if you're ready to sell your business with Sunbelt of Florida.

“Working with Joe and his team was nothing short of professional and seamless. They made the deal happen. They consoled me in the transition phase. They connected me with the right people. I would trust them again.”

- Stefani Gutierrez

The Benefits of Working with
Sunbelt Business Brokers

Accurate Valuation

In most cases, your financials don’t fully reflect the benefits of ownership. We’ll present the real value of your business to prospective buyers.

We’ll attend to every step of the process, including preparing for sale, marketing your business, screening buyers, and negotiating the deal. We’ll keep you fully informed every step of the way.

Detailed Process Management
Quality Marketing

We have an exclusive list of pre-qualified buyer prospects and will advertise your business confidentially on over 200 websites around the world and in multiple languages.

Global Professional Network

Selling a business requires many rounds of creative problem-solving. Our worldwide network of industry specialists puts their expertise at our fingertips virtually 24 hours a day.

Bank-Level Security and Confidentiality

Confidentiality is a critical factor in a successful sale and maintaining top value. With bank-level secure data rooms, we’ll help prevent your staff, suppliers, bankers, customers, and competitors from knowing you’re selling.

You pay nothing unless we sell your business for the price and terms that are acceptable to you. We’ll take full responsibility for selling so you can focus on running your current business.

Success-Based Compensation

“I can’t say enough good things about Joe Alter. He listed and sold my business in just 7 weeks for a great price—which must be some sort of record. He was competent, personable, always available and generally great to work with. He firmly protected my interests, as well as being reasonable with my business buyer. He also has a team of other very competent professionals, such as an attorney, to work with when needed. I have already recommended him to two friends.”

- Deborah Harrison

Sell Your Business at Top Value with Sunbelt of Florida

Our refined and time-tested approach to selling businesses has 5 phases. We’ll guide you through the process with professional insights to ensure that you’re comfortable with each decision.

Stage 1: Accurate Valuation

Before you commit to selling your business, we make sure you’ve thought your decision through. We’ll have a candid discussion about your business, your reasons for selling, and what you plan to do after selling.

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After your business data has been analyzed and researched against similar businesses, comparable purchase options, and industry standards, we’ll present a comprehensive report with our “broker’s opinion” of your MPSP. You’ll also know how much money to expect after paying commission and taxes.

Our MPSP recommendation is based on an evaluation of 13 different approaches to business valuation that have been developed by the International Business Broker’s Association. They comply with the Uniform Standards of Professional Appraisal Practice as set out by the Appraisal Foundation, the world authority in appraisal practice. This results in an exceptionally detailed and insightful report.

Once you’re comfortable with Sunbelt’s approach to selling your business, you and your business owners will sign our Marketing Agreement. This sets the terms of our relationship, as well as disclosure and confidentiality considerations that allow us to take the next steps.

IBBA Accredited Process

Marketing Agreement

Determine the MPSP (Most Probable Selling Price)

Stage 2: Detailed Market Preparation

All marketing materials used to promote your business are approved by you. Sunbelt will create two primary documents to begin marketing your business throughout a wide range of media and marketing opportunities.

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To attract prospective purchasers for screening, we create a teaser document called a Blind Profile. A Blind Profile is a one- or two-page advertising overview of your business that gives just enough information to solicit interest. It includes only high-level financial information to ensure the identity of your business remains confidential.

Our CBR is a marketing document that provides prospective buyers with a detailed overview of your business. It summarizes the key aspects of your business that a buyer needs to know before making an offer. It’s only made available to pre-screened and qualified buyers who’ve signed a strict Non-Disclosure Agreement.

The Confidential Business Review (CBR)

Blind Profile

Stage 3: Quality Marketing

We begin to proactively market your business and bring solid, qualified offers to the table. Our goal is to sell your business quickly, under terms and conditions that achieve your goals.

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We use multiple approaches to market your business. These include internal buyer lists, Sunbelt Network contacts, targeted searches, and solicitations. We also advertise on over 200 websites, including the Sunbelt Network and other top business marketing websites.

All responses and requests for information are filtered and pre-screened to select only legitimate buyer prospects. After a potential buyer is proven viable, we’ll meet with them for further due diligence. This may include verifying personal financial statements or having the buyer see one of our lenders to be pre-qualified for creditworthiness.

Buyer Screening

Marketing Campaign

Stage 4: Negotiation & Due Diligence

Negotiating with the buyer and managing their expectations is often the most difficult and critical part of the process. All negotiations should be handled exclusively by your Sunbelt agent to ensure the greatest success.

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In most cases, the buyer and a seller have a long-term relationship during the selling process. It’s essential to maintain a positive relationship and create a win-win outcome. Sunbelt agents are trained to objectively manage this challenging and often emotional process to create the best possible outcome.

We prepare the buyer’s offer on our Asset Purchase Agreement before we present it to you. This removes the messy step of using an LOI (Letter of Intent), which can create too many misunderstandings between the buyer and the seller.

Your Sunbelt agent will manage the due diligence process with the lawyers, accountants, and financial advisors of the prospective buyer. Sunbelt uses the latest technology to track document uploads and review them in our bank-level secure data room.

Proceeds of Sale

Due Diligence


Stage 5: Closing

In the final stage of selling your business, Sunbelt will manage all the details to expedite the process. We’ll keep the lawyers and accountants synchronized on both sides to ensure a timely conclusion.

Selling your business is a major decision, and we’re here to help.

Work with Sunbelt of Florida and our global network of industry experts to get your business its full worth.

999 Vanderbilt Beach Rd Suite 200, Naples, FL 34108

© 2021 Sunbelt Business Brokers of Florida